Phenom Toaster



My re-design of the toaster came about after coming across a few problems with the conventional toaster. Conventional toasters haven't really changed much over the years in terms of their appearance and the mechanism used to toast the bread. My aim was to possibly design a toaster that would stand out from others that are on the market.

When I toast bread I find there is no real way of making the perfect piece toast. Everybody's tastes are different and all bread varies from size, type, to how much moisture might be in the bread. I find when I toast bread I tend to pop the toaster up and down, visually checking the bread. I also found with research, that other people do this as well. With my new design I have incorporated a see-through casing where you can see the bread without actually popping the bread up and down. as well as making it look good in terms of aesthetics, its purpose is integral to the design.

Another Problem you can have with toasting bread is the temperature of the bread when you pick it out of the toaster. Even though its not hot enough to physically burn your skin it can be too hot to handle straight away. With my design I have incorporated a sliding tray mechanism. Basically you place the bread on the tray and it slides into the toaster. You can also de-attach the tray to use it as a toast rack. In that way the toast can cool down before you pick it up.